Olympic Brand Identity

The result of a semester long project, the Olympic brand manual, is a unified branding system created to convey the spirit of the winter games. Tasked with the job of picking a city and creating a branding system that personifies the spirit of that host city, this project was a combination of typographic, editorial, illustration, and identity design. By researching the art of the Ukraine and the city of Lviv, my end design incorporates the symbolism often seen in Ukrainian art combined with typographic elements that complement the heritage of the Ukrainian people.